Marketing
Mark Tanner observes that Chinese consumers are far more open to interacting with AI and robots than those in any Western market. This is opening up hyper-personalised opportunities
27th Mar 25, 11:06am
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Mark Tanner observes that Chinese consumers are far more open to interacting with AI and robots than those in any Western market. This is opening up hyper-personalised opportunities
Mark Tanner reviews China's latest plan to become more reliant on domestic consumption than exports, and what it means for foreign brands
19th Mar 25, 3:07pm
Mark Tanner reviews China's latest plan to become more reliant on domestic consumption than exports, and what it means for foreign brands
Mark Tanner reports on a new hugely successful Chinese retail franchise model that charges few fees but capitalises on significant advantages in vertical integration
13th Mar 25, 9:16am
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Mark Tanner reports on a new hugely successful Chinese retail franchise model that charges few fees but capitalises on significant advantages in vertical integration
Mark Tanner reports that while fewer babies are being born in China, today’s parents are making more conscious spending decisions - investing in their child’s health, education, and well-being
8th Mar 25, 9:20am
Mark Tanner reports that while fewer babies are being born in China, today’s parents are making more conscious spending decisions - investing in their child’s health, education, and well-being
Allan Barber wonders what makes most sense for the red meat livestock sector in a future of uninspiring demand and low returns
25th Feb 25, 10:00am
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Allan Barber wonders what makes most sense for the red meat livestock sector in a future of uninspiring demand and low returns
Nathan Guy responds to the accusation the red meat industry hasn't done enough, or showed the sticking power necessary, to build its brand internationally
13th Feb 25, 9:59am
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Nathan Guy responds to the accusation the red meat industry hasn't done enough, or showed the sticking power necessary, to build its brand internationally
Allan Barber bemoans the red meat sector’s record of failure to develop a promotional strategy that works and stick to it
5th Feb 25, 11:34am
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Allan Barber bemoans the red meat sector’s record of failure to develop a promotional strategy that works and stick to it
Mark Tanner assesses how brands active in China are looking at their positioning following the US presidential election
15th Nov 24, 9:11am
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Mark Tanner assesses how brands active in China are looking at their positioning following the US presidential election
Mark Tanner explains the changing ways of reaching China’s ballooning senior population as a market
30th Oct 24, 5:47pm
Mark Tanner explains the changing ways of reaching China’s ballooning senior population as a market
Mark Tanner explains how Beijing’s economic options are being assessed to help boost Chinese consumer sentiment, turning away from building wealth via property, to other more productive investments
10th Oct 24, 9:21am
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Mark Tanner explains how Beijing’s economic options are being assessed to help boost Chinese consumer sentiment, turning away from building wealth via property, to other more productive investments
How will we know if the spring real estate market is really on the up, or whether any lift is just a weak shadowing of the changing season?
9th Sep 24, 10:39am
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How will we know if the spring real estate market is really on the up, or whether any lift is just a weak shadowing of the changing season?
Mark Tanner explains why localising for Chongqing and other major Chinese cities is crucial when marketing products and services in China
8th Aug 24, 4:19pm
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Mark Tanner explains why localising for Chongqing and other major Chinese cities is crucial when marketing products and services in China
Mark Tanner details the shifts by Chinese courts and laws to protect intellectual property including for foreign brands
24th Jul 24, 2:15pm
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Mark Tanner details the shifts by Chinese courts and laws to protect intellectual property including for foreign brands
Gareth Vaughan on ripping you off in the age of recoupment as corporates charge the maximum they can, what high-net-worth individuals are investing in, the axis of upheaval & gold, Gangnam style
9th Jun 24, 6:00am
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Gareth Vaughan on ripping you off in the age of recoupment as corporates charge the maximum they can, what high-net-worth individuals are investing in, the axis of upheaval & gold, Gangnam style
Mark Tanner sifts through the current retail spending trends in China. There may be indications here how New Zealand could tap into some of these
16th May 24, 10:49am
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Mark Tanner sifts through the current retail spending trends in China. There may be indications here how New Zealand could tap into some of these
Mark Tanner points out while China's population may be transitioning lower, the shift to cities continues and even lower tier cities present much-less tapped opportunities for growth
19th Apr 24, 9:25am
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Mark Tanner points out while China's population may be transitioning lower, the shift to cities continues and even lower tier cities present much-less tapped opportunities for growth
Mark Tanner says If you want a snapshot of what’s trending in China, you will find it in the country's shopping malls
24th Jan 24, 4:09pm
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Mark Tanner says If you want a snapshot of what’s trending in China, you will find it in the country's shopping malls
Mark Tanner says China's mature ecommerce sector is still a key option for foreign brands selling into less-familiar markets
14th Dec 23, 10:39am
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Mark Tanner says China's mature ecommerce sector is still a key option for foreign brands selling into less-familiar markets
Mark Tanner puts the property-induced consumption blues in China into a broader perspective, seeing a good chance of a pick up, and a return to higher demand
26th Oct 23, 9:27am
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Mark Tanner puts the property-induced consumption blues in China into a broader perspective, seeing a good chance of a pick up, and a return to higher demand
Mark Tanner describes a gigantic new phenomena in China, the realisation of the dream of owning a car. The numbers are huge and the shift just starting. This will also change the desires of Chinese tourists
19th Oct 23, 9:30am
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Mark Tanner describes a gigantic new phenomena in China, the realisation of the dream of owning a car. The numbers are huge and the shift just starting. This will also change the desires of Chinese tourists
Zhiyong Yang looks at how China’s struggling real estate sector is hitting consumer spending and impacting global tourism
15th Sep 23, 9:24am
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Zhiyong Yang looks at how China’s struggling real estate sector is hitting consumer spending and impacting global tourism
Mark Tanner says sales of liquid milk have grown substantially in China since Covid, but foreign brands have missed out by not adapting to changes in consumer behaviour
6th Sep 23, 3:27pm
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Mark Tanner says sales of liquid milk have grown substantially in China since Covid, but foreign brands have missed out by not adapting to changes in consumer behaviour
Mark Tanner sees a huge change of direction in China, from a clampdown on gaming when it was seen as social poison, to now back to a free-for-all. China has twice the number of gamers than the whole US population
9th Aug 23, 3:46pm
Mark Tanner sees a huge change of direction in China, from a clampdown on gaming when it was seen as social poison, to now back to a free-for-all. China has twice the number of gamers than the whole US population
In a drive to their recapture pre-pandemic initiative, the deer industry has refreshed its marketing activity, focused on targeted North American food service markets and Asian velvet opportunities
31st Jul 23, 12:44pm
In a drive to their recapture pre-pandemic initiative, the deer industry has refreshed its marketing activity, focused on targeted North American food service markets and Asian velvet opportunities
Mark Tanner looks at the recent spending patterns of Chinese consumers
11th May 23, 9:39am
Mark Tanner looks at the recent spending patterns of Chinese consumers