About
Mark Tanner
Latest articles
Mark Tanner assesses how brands active in China are looking at their positioning following the US presidential election
15th Nov 24, 9:11am
5
Mark Tanner assesses how brands active in China are looking at their positioning following the US presidential election
Mark Tanner explains the changing ways of reaching China’s ballooning senior population as a market
30th Oct 24, 5:47pm
Mark Tanner explains the changing ways of reaching China’s ballooning senior population as a market
Mark Tanner explains how Beijing’s economic options are being assessed to help boost Chinese consumer sentiment, turning away from building wealth via property, to other more productive investments
10th Oct 24, 9:21am
2
Mark Tanner explains how Beijing’s economic options are being assessed to help boost Chinese consumer sentiment, turning away from building wealth via property, to other more productive investments
Mark Tanner explains why localising for Chongqing and other major Chinese cities is crucial when marketing products and services in China
8th Aug 24, 4:19pm
1
Mark Tanner explains why localising for Chongqing and other major Chinese cities is crucial when marketing products and services in China
Mark Tanner details the shifts by Chinese courts and laws to protect intellectual property including for foreign brands
24th Jul 24, 2:15pm
1
Mark Tanner details the shifts by Chinese courts and laws to protect intellectual property including for foreign brands
Mark Tanner sifts through the current retail spending trends in China. There may be indications here how New Zealand could tap into some of these
16th May 24, 10:49am
1
Mark Tanner sifts through the current retail spending trends in China. There may be indications here how New Zealand could tap into some of these
Mark Tanner points out while China's population may be transitioning lower, the shift to cities continues and even lower tier cities present much-less tapped opportunities for growth
19th Apr 24, 9:25am
1
Mark Tanner points out while China's population may be transitioning lower, the shift to cities continues and even lower tier cities present much-less tapped opportunities for growth
Mark Tanner says If you want a snapshot of what’s trending in China, you will find it in the country's shopping malls
24th Jan 24, 4:09pm
2
Mark Tanner says If you want a snapshot of what’s trending in China, you will find it in the country's shopping malls
Mark Tanner says China's mature ecommerce sector is still a key option for foreign brands selling into less-familiar markets
14th Dec 23, 10:39am
1
Mark Tanner says China's mature ecommerce sector is still a key option for foreign brands selling into less-familiar markets
Mark Tanner puts the property-induced consumption blues in China into a broader perspective, seeing a good chance of a pick up, and a return to higher demand
26th Oct 23, 9:27am
1
Mark Tanner puts the property-induced consumption blues in China into a broader perspective, seeing a good chance of a pick up, and a return to higher demand
Mark Tanner describes a gigantic new phenomena in China, the realisation of the dream of owning a car. The numbers are huge and the shift just starting. This will also change the desires of Chinese tourists
19th Oct 23, 9:30am
6
Mark Tanner describes a gigantic new phenomena in China, the realisation of the dream of owning a car. The numbers are huge and the shift just starting. This will also change the desires of Chinese tourists
Mark Tanner says sales of liquid milk have grown substantially in China since Covid, but foreign brands have missed out by not adapting to changes in consumer behaviour
6th Sep 23, 3:27pm
4
Mark Tanner says sales of liquid milk have grown substantially in China since Covid, but foreign brands have missed out by not adapting to changes in consumer behaviour
Mark Tanner sees a huge change of direction in China, from a clampdown on gaming when it was seen as social poison, to now back to a free-for-all. China has twice the number of gamers than the whole US population
9th Aug 23, 3:46pm
Mark Tanner sees a huge change of direction in China, from a clampdown on gaming when it was seen as social poison, to now back to a free-for-all. China has twice the number of gamers than the whole US population
Mark Tanner looks at the recent spending patterns of Chinese consumers
11th May 23, 9:39am
Mark Tanner looks at the recent spending patterns of Chinese consumers
Mark Tanner finds that Chinese consumers aren't all out spending up a storm, rather they're being quite selective and focused on quality products
13th Apr 23, 9:12am
Mark Tanner finds that Chinese consumers aren't all out spending up a storm, rather they're being quite selective and focused on quality products
Mark Tanner notes that even though China's food safety standards have improved markedly and consumers are responding, many foreign brands who have strong points of difference are missing opportunities
22nd Mar 23, 4:59pm
Mark Tanner notes that even though China's food safety standards have improved markedly and consumers are responding, many foreign brands who have strong points of difference are missing opportunities
Mark Tanner underlines how savvy marketing playing close attention to local consumer tastes can unlock a share of the extra consumer savings built up over the Chinese lockdown period, that are sure to be spent as restrictions ease
18th Jan 23, 3:55pm
Mark Tanner underlines how savvy marketing playing close attention to local consumer tastes can unlock a share of the extra consumer savings built up over the Chinese lockdown period, that are sure to be spent as restrictions ease
Now that China is re-opening despite Covid, Mark Tanner assesses what that will mean for tourism by Chinese consumers, and how their travelling preferences have changed
12th Jan 23, 9:00am
61
Now that China is re-opening despite Covid, Mark Tanner assesses what that will mean for tourism by Chinese consumers, and how their travelling preferences have changed
With the Chinese President going on an international charm offensive, it's starting to feel like a long chill has lifted, Mark Tanner says
24th Nov 22, 9:42am
14
With the Chinese President going on an international charm offensive, it's starting to feel like a long chill has lifted, Mark Tanner says