Siah is Professor of International Business and Strategy, the inaugural Chair in Business in Asia at Victoria University of Wellington and Director of the Southeast Asia Centre of Asia-Pacific Excellence. In these roles, Siah works closely with various stakeholders and companies on their strategies in Asia and Asia’s engagement in New Zealand. Siah sits on the national assessment panels for New Zealand Prime Minister’s Scholarships for Asia, Prime Minister’s Business Scholarships, and Marsden Fund. Before joining Victoria University of Wellington, Siah was Professor in Strategy and Associate Dean Postgraduate and International (Asia) at the University of Auckland Business School, a research fellow at Cass Business School, City University in London and the National University of Singapore, where he completed his PhD in Management. Siah is Visiting Professor to a few Asian universities. He writes frequently in the media.