red meat marketing
The changing face of China’s animal protein market – four key trends set to shape future of consumption
26th Oct 24, 9:20am
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The changing face of China’s animal protein market – four key trends set to shape future of consumption
Allan Barber says that while new trade agreements are encouraging, the reality of red meat marketing isn't positive at present. But if you look hard enough there are positives if you have a longer perspective
10th Jul 24, 9:08am
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Allan Barber says that while new trade agreements are encouraging, the reality of red meat marketing isn't positive at present. But if you look hard enough there are positives if you have a longer perspective
Allan Barber highlights the drivers for a sustainable meat industry have nothing to do with social aspirational 'values', but all to do with either accepting, or trying to change consumer perceptions the product is a commodity
16th Apr 24, 9:25am
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Allan Barber highlights the drivers for a sustainable meat industry have nothing to do with social aspirational 'values', but all to do with either accepting, or trying to change consumer perceptions the product is a commodity
Allan Barber reports on growing moves to broaden the focus of meat marketing, suggesting the challenge by alternatives seems to be fading
8th Apr 24, 10:44am
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Allan Barber reports on growing moves to broaden the focus of meat marketing, suggesting the challenge by alternatives seems to be fading
B+LNZ's prior focus of battling Wellington, and launching Taste Pure Nature, is shifting to raising on-farm productivity & profitability in the face of coming lower returns from the surge in Aussie meat exports
26th Mar 24, 11:47am
B+LNZ's prior focus of battling Wellington, and launching Taste Pure Nature, is shifting to raising on-farm productivity & profitability in the face of coming lower returns from the surge in Aussie meat exports
Allan Barber reviews Alliance Group's poor trading result and tries to make sense of the company's optimism in light of some strong market headwinds, as well as their capital structure that is not bolstered by others
5th Dec 23, 4:05pm
Allan Barber reviews Alliance Group's poor trading result and tries to make sense of the company's optimism in light of some strong market headwinds, as well as their capital structure that is not bolstered by others
With beef prices and inflation at an all-time high in many markets around the world, Rabobank says now is not an easy time for the global beef sector to translate sustainability and emissions commitments into action
10th Jun 22, 12:37pm
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With beef prices and inflation at an all-time high in many markets around the world, Rabobank says now is not an easy time for the global beef sector to translate sustainability and emissions commitments into action
Allan Barber takes stock of a resilient meat processing industry, one that still has a low cost, bare-bones major involved, but is increasingly represented by sophisticated marketers going for high end customers based on science & intense market research
10th May 22, 1:50pm
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Allan Barber takes stock of a resilient meat processing industry, one that still has a low cost, bare-bones major involved, but is increasingly represented by sophisticated marketers going for high end customers based on science & intense market research
Red meat industry sets four 10 year goals and three 5 year priorities to emphasise provenance, security, and sustainability to grow sales and price premiums for producers
20th Jan 21, 11:23am
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Red meat industry sets four 10 year goals and three 5 year priorities to emphasise provenance, security, and sustainability to grow sales and price premiums for producers
Brand cooperation is having a major impact, with the ultimate prize of New Zealand red meat being successfully promoted to the world as a high value, healthy and sustainable protein now a realistic prospect
23rd Jun 20, 8:47am
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Brand cooperation is having a major impact, with the ultimate prize of New Zealand red meat being successfully promoted to the world as a high value, healthy and sustainable protein now a realistic prospect
Allan Barber reports on the impressive financial turnaround by Japanese-owned ANZCO over the past year, based on both internal restructuring and favourable markets
6th Jun 20, 9:30am
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Allan Barber reports on the impressive financial turnaround by Japanese-owned ANZCO over the past year, based on both internal restructuring and favourable markets
The pandemic shock to consumers is changing their meat buying habits very quickly and our processors are moving rapidly to respond to a significantly different 'new normal', reports Allan Barber
20th May 20, 10:12am
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The pandemic shock to consumers is changing their meat buying habits very quickly and our processors are moving rapidly to respond to a significantly different 'new normal', reports Allan Barber
The traffic lights are changing in the world's major meat markets, some have turned green, notably China, others amber, while others, notably the USA, are turning red. Overall however, our redmeat sector can still sell what it produces
30th Apr 20, 10:19am
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The traffic lights are changing in the world's major meat markets, some have turned green, notably China, others amber, while others, notably the USA, are turning red. Overall however, our redmeat sector can still sell what it produces
The retiring chief executive of the meat industry trade group has steered the industry from a 'sales' focus to a 'marketing' focus, allowing product allocation and rationing to ensure optimum pricing while preserving established relationships
25th Apr 20, 10:00am
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The retiring chief executive of the meat industry trade group has steered the industry from a 'sales' focus to a 'marketing' focus, allowing product allocation and rationing to ensure optimum pricing while preserving established relationships
Allan Barber reports the fall in schedule prices is a temporary transition as markets adjust to Chinese and American changes, and strong underlying demand will see them rise within months
15th Jan 20, 9:13am
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Allan Barber reports the fall in schedule prices is a temporary transition as markets adjust to Chinese and American changes, and strong underlying demand will see them rise within months
Allan Barber assesses progress after four years of 'transformation' at the Alliance Group and finds only modest interim gains in a period of high market demand
11th Dec 19, 9:52am
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Allan Barber assesses progress after four years of 'transformation' at the Alliance Group and finds only modest interim gains in a period of high market demand
Allan Barber reports the unique red meat industry marketing structure is well placed to face the perceived threat from alternative proteins. High demand and high prices are what producers are more likely to face
27th Nov 19, 11:50am
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Allan Barber reports the unique red meat industry marketing structure is well placed to face the perceived threat from alternative proteins. High demand and high prices are what producers are more likely to face