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scandal

Mark Tanner traces Unilever's clever marketing of its Magnum icecream product in China, and how it was undone by a product that delivered different ingredients to what savvy consumers expected
25th Aug 21, 5:02pm
by Guest
6
Mark Tanner traces Unilever's clever marketing of its Magnum icecream product in China, and how it was undone by a product that delivered different ingredients to what savvy consumers expected