scandal
Mark Tanner traces Unilever's clever marketing of its Magnum icecream product in China, and how it was undone by a product that delivered different ingredients to what savvy consumers expected
25th Aug 21, 5:02pm
6
Mark Tanner traces Unilever's clever marketing of its Magnum icecream product in China, and how it was undone by a product that delivered different ingredients to what savvy consumers expected