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Mastercard plans to get rid of credit card numbers. We could be heading towards the end of cards

Technology / analysis
Mastercard plans to get rid of credit card numbers. We could be heading towards the end of cards
Antonia St/Shutterstock
Antonia St/Shutterstock

By Gary Mortimer & Cassandra Cross*

Mastercard has announced plans to remove the 16-digit number from their credit and debit cards by 2030 in a move designed to stamp out identity theft and fraudulent use of cards.

The numbers currently used to identify cards will be replaced with tokenisation and biometric authentication

In 2022, Mastercard added biometric options enabling payments to be made with a smile or wave of the hand.

Tokenisation converts the 16-digit card number into a different number – or token – stored on your device, so card information is never shared when you tap your card or phone or make payments online.

The first rollout of these numberless cards will be through a partnership with AMP Bank, but it is expected other banks will follow in the coming 12 months.

Why card security is important

There is nothing quite like the sinking feeling after receiving a call or text from your bank asking about the legitimacy of a card transaction.

In 2023-2024 the total value of card fraud in Australia was A$868 million, up from $677.5 million the previous financial year.

Credit card numbers and payment details are often exposed in major data breaches affecting large and small businesses.

A man sitting at a laptop hold a phone in one hand and a credit card in the other

The cost of credit card fraud in Australia rose by almost $200 million last financial year. CC7/Shutterstock

Late last year, the US Federal Trade Commission took action against the Marriott and Starwood Hotels for lax data security. More than 300 million customers worldwide were affected.

Event ticketing company Ticketmaster was also hacked last year. The details of several hundred million customers, including names, addresses, credit card numbers, phone numbers and payment details were illegally accessed.

So-called “card-not-present fraud”, where an offender processes an unauthorised transaction without having the card in their physical possession, accounts for 92% of all card fraud in Australia. This rose 29% in the last financial year.

The Card Verification Value (CVV) (or three-digit number on the back of a credit card) aimed to ensure the person making the transaction had the physical card in their hands. But it is clearly ineffective.

Benefits of removing credit card numbers

Removing the credit card number is the latest attempt to curb fraud. Removing numbers stops fraudsters processing unauthorised card-not-present transactions.

It also reduces the potential for financial damage of victims exposed in data breaches, if organisations are no longer able to store these payment details.

Man walking between large computer servers

Companies will no longer be able to store card data, reducing the risk of data breaches. ESBProfessional/Shutterstock

The storage of personal information is a contested issue. For example, the 2022 Optus data breach exposed information from customers who had previously held accounts with the telco back in 2018.

Removing the ability of organisations to store payment details in the first place, removes the risk of this information being exposed in any future attack.

While any efforts to reduce fraud are welcome, this new approach raises some new issues to consider.

Potential problems with the new system

Mastercard has said customers will use tokens generated by the customer’s banking app or biometric authentication instead of card numbers.

This is likely to be an easy transition for customers who use mobile banking.

However, the use of digital banking is not universal. Many senior consumers and those with a disability don’t use digital banking services. They would be excluded from the new protections.

While strengthening the security attached to credit cards, removing numbers shifts the vulnerability to mobile phones and telecommunication providers.

Offenders already access victims’ phones through mobile porting and impersonation scams. These attacks are likely to escalate as new ways to exploit potential vulnerabilities are found.

There are also concerns about biometrics. Unlike credit card details, which can be replaced when exposed in a data breach, biometrics are fixed. Shifting a focus to biometrics will increase the attractiveness of this data, and potentially opens victims up to ongoing, irreversible damage.

While not as common, breaches of biometric data do occur.

For example, web-based security platform BioStar 2 in the UK exposed the fingerprints and facial recognition details of over one million people. Closer to home, IT provider to entertainment companies Outabox is alleged to have exposed facial recognition data of more than one million Australians.

Will we really need cards in the future?

While removing the numbers may reduce credit card fraud, emerging smart retail technologies may remove the need for cards all together.

Smartphone payments are already becoming the norm, removing the need for physical cards. GlobalData revealed a 58% growth in mobile wallet payments in Australia in 2023, to $146.9 billion. In October 2024, 44% of payments were “device-present” transactions.

Amazon’s innovative “Just-Walk-Out” technology has also removed the need for consumers to bring a physical credit or debit card all together.

Amazon Go and the world’s most advanced shopping technology.

This technology is available at more than 70 Amazon-owned stores, and at more than 85 third-party locations across the US, UK, and Australia. These include sports stadiums, airports, grocery stores, convenience stores and college campuses.

The technology uses cameras, weight sensors and a combination of advanced AI technologies to enable shoppers in physical stores make purchases without having to swipe or tap their cards at the checkout line.

Such technology is now being offered by a variety of other vendors including Trigo, Cognizant and Grabango. It is also being trialled across other international retailers, including supermarket chains Tesco and ALDI.

While Just-Walk-Out removes the need to carry a physical card, at some point consumers still need to enter their cards details into an app. So, to avoid cards and numbers completely, smart retail tech providers are moving to biometric alternatives, like facial recognition payments.

Considering the speed at which smart retail and payment technology is entering the marketplace, it is likely physical credit cards, numberless or not, will soon become redundant, replaced by biometric payment options.The Conversation


*Gary Mortimer, Professor of Marketing and Consumer Behaviour, Queensland University of Technology and Cassandra Cross, Associate Dean (Learning & Teaching) Faculty of Creative Industries, Education and Social Justice, Queensland University of Technology

This article is republished from The Conversation under a Creative Commons license. Read the original article.

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24 Comments

Call me a luddite, but I'm not that hot on turning over my biometric information to businesses. I'm using my fingerprint with my banking app, but maybe I shouldn't be.

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2

Biometric information like the actual fingerprint scans shouldn't leave the device on which they're being used for authentication, as that defeats the purpose of increased security. 

 

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2

Shouldn't. 

There are a lot of things that shouldn't happen in security.  At least I can change a password, or replace a 2FA device.  Someone manages to spoof my finger print?  

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1

Be careful how you use sellotape, mmkay?

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You touch a door handle, with a scanner got your fingerprint. Walk past a camera face stolen. A hair falls out, got your DNA. Really bio-metric information is worse than a credit card, at least I can replace my credit card.

Bio-metrics is for convenience not security, it only works for places where you need to physically present and someone you really trust is making sure nothing doggy is going on.

Anything online its useless, even in a store do you trust every shop not to have fiddled with the device?

But honestly I am not surprised that banks will accept a half-assed approach like bio-metrics. Challenge response (better since even the bank doesn't know your private key) and time based tokens have been around for at least 30 years, and with their billions of investment they haven't sorted it out yet. Just like banks implemented same day transactions, it is still bached and doesn't run at night, really that is pathetic.

 

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The thing about the Luddites is that they were right... the machines did take their jobs

https://en.m.wikipedia.org/wiki/Luddite

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2

On the advice of a friend who worked in one of those government departments that doesn't talk about what they do, I won't.

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0

The mark of the beast

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.

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One problem I'm having with everything now requiring a mobile phone number to receive authentication codes etc is that when I'm travelling I'm not using my NZ mobile phone number.  I'm either not using phone services at all (just wifi) or I'm using an eSim and on a local phone number.  

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It's 2025, no service provider should be solely offering SMS verification. 

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Tell that to Westpac.  They have all these anti-fraud mechanisms set up so that when you are overseas and try to buy anything online (like an airline ticket or hotel reservation), it forces you to input an SMS code to prove its really you using the card.  Which you cant get, unless you turn your NZ phone number back on and pay $8 for the text message.

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2

Not quite bank related, but I tried to make a $40 purchase online at Toy World for a Christmas present.  They wanted me to send through a copy of photo ID as proof it was me (with all the numbers/dates blocked out of course).  

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1

About time. Credit cards have a ridiculously low level of entropy given the first several digits are just the bank details. Maybe it won't be as convenient but I don't see how the credit card cartel have a choice or they'll be replaced by other fintechs or Apple Pay.

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Wepay

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Biometric data use is a hard no: to paraphrase the article, I can change my password, but I can't change my retina, fingerprints or face and on past history a data breach is a when-not-if situation.

That, and I'm not willing to hand that data over to tech companies whose prevailing ethos is to ask for forgiveness than permission and our where our likenesses down to the micro-level become tradeable commodities.

And if I don't have a device beyond something I use for calls, email and texts? It looks like a solution that's potentially a bigger problem than what it's trying to solve.

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Accept the mark of the beast, Golem!

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I don't want to go down a complete conspiracy rabbit hole, but I'll get close:

Imagine someone with a grudge gets a hold of your biometric data and your "finger print" ends up in a place where you don't want it to be.  

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Sounds like a good reason for people to get rid of MasterCard.

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Is Amazon Go the amazing automated "just pick things up and walk out" service that's actually powered by cheap Indian labour monitoring people via CCTV cameras?

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Is Amazon Go the amazing automated "just pick things up and walk out" service that's actually powered by cheap Indian labour monitoring people via CCTV cameras?

You surprised me P. You actually know about this.

Last week, reports started going around that claimed Amazon employs around 1,000 workers in India to watch people shop and review purchases at stores using its Just Walk Out tech. The report claimed that Amazon’s workers had to review around 700 of every 1,000 transactions in 2022, something that isn’t uncommon in the world of AI.

While Amazon insists these reports are “erroneous,” it doesn’t deny that humans aren’t involved with the process at all. Instead, Amazon says its workers are tasked with annotating AI-generated and real shopping data to improve the Just Walk Out system — not run the whole thing. “This is no different than any other AI system that places a high value on accuracy, where human reviewers are common,” Dilip Kumar, the vice president of AWS Applications, writes in the post.

https://www.theverge.com/2024/4/17/24133029/amazon-just-walk-out-cashie…

 

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Supervised learning. Nearly every ML does it, and the more critical the task, the more supervision it needs.

Note I don't believe any of the so-called AIs are actually AIs.

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Yep. People can't differentiate between ML, AI, and NLP. They're just being sold the magic box. 

Unfortunately, too many clowns are selling magic box solutions to unsuspecting people. 

Usually takes about 5 mins to expose the snake oil with a few questions.   

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Invest in AI = Invest in Indian tech company.

NVDA is actually Indian exported call center. 

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