A media release arrived about Motorola Mobility's new Moto G range, with the brand trying to stand out in the crowded market in a commendable way:
All three moto g devices also feature a groundbreaking new te ao Māori capability that offers a fully localised interface in te reo. This first of its kind innovation extends beyond the ability to use Māori characters, into a broader CLDR (Common Language Data Repository) offering, meaning the user can select Māori language right from set up.
That native language support for Aotearoa is to my mind pretty cool. Motorola said the capability is in partnership with UNESCO, and other makers should do it too.
There are three new Moto G phones being launched, the moto g04, moto g24 and moto g34 5g - and yes, Motorola used lower-case for the model names.
The te reo interface is selectable right at the start, from the set up screen. Who did the translation is yet to be revealed, but a spokesperson for Motorola Mobility said: "I can confirm that Motorola had 3 professional translators working on over 230k words."
We hope to get some of the sets in to try out at some point, but here are some screenshots of the interface for you, from the Android Settings:
9 Comments
Motorola phones.....I am surprised they are still around. But they are, holding 2% market share. So, how many users will there be of this fantastic new functionality, I'm picking none to almost none. No wonder they lost 4.3 billion last year, focusing on functions that no one will use does not increase sales.
Motorola provide good value phones - but I just don't get this from a commercial standpoint. That said, it might not be purely commercial at Motorola, who are supporting endangered languages - a fairly significant technical challenge.
We welcome your comments below. If you are not already registered, please register to comment.
Remember we welcome robust, respectful and insightful debate. We don't welcome abusive or defamatory comments and will de-register those repeatedly making such comments. Our current comment policy is here.