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How to better evaluate tourism events

NZIER: Hosting large events like the RWC are expensive undertakings. But most impact event analysis doesn't stack up. Benefits often far smaller than believed

30th Oct 12, 11:52am

by Alex Tarrant

NZIER: Hosting large events like the RWC are expensive undertakings. But most impact event analysis doesn't stack up. Benefits often far smaller than believed

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