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Interest.co.nz launches a new ad-free experience, providing premium benefits to our PressPatron supporters

Interest.co.nz launches a new ad-free experience, providing premium benefits to our PressPatron supporters

You can now read interest.co.nz without any display advertisements.

This premium ad-free experience is an evolution of our existing Supporter program which we’ve been running in partnership with PressPatron for several years.

The new ad-free benefit is available to all of our existing PressPatron Supporters who meet the criteria, as well as new Supporters who sign up.

Our criteria* are easy to meet. Simply create a payment of at least $10 per month or $100 per year, then log in with your PressPatron account to complete the process.

You can click the button below to get started, or log in here if you already have a payment.

Signing in this way maintains your ability to comment, to click the 'thumbs-up' icon, and to do the other things a registered user can (like signing up for our various email newsletters, changing the arrow frequency on our rate tables, etc.).

We love our Supporters, and are pleased to be able to offer this ad-free option to them. (Supporters who want to continue seeing ads can do so by not signing in.)

In the post-COVID world, advertising revenues to pay for free news has been under severe pressure. The ads have kept flowing, but the price advertisers are prepared to pay has dived. Worse, global platforms like Facebook and Google have grabbed a bigger share of what is available and often are parasitic with our original content.

These are trends that make life tough for news services like us who want to offer their services free to readers. That is why your direct Support is so highly valued by us. We report for you and not advertisers, so the more direct we can make our relationship, the better it is for both of us. And other than clearly labeled 'sponsored content', we do not push corporate content your way masquerading as 'news'. Becoming a Supporter is a key way you can ensure this continues.

At the same time, we have also moved to identify readers who use adblockers and we are now more robust about insisting they either stop using the adblocker to read our content, or sign up as a paying Supporter. Although we understand why people choose to use adblockers, free-riding is something we just can't afford.

We’re extremely grateful for your ongoing support. Our recent reader survey showed clearly that readers trust our content, and more than any other news source they use. With Supporters at the heart of our future sustainability, we look forward to further growing our relationship with readers in the months ahead.


* Here’s some extra information regarding the conditions of our ad-free experience:

- You must be a Supporter contributing at least $10 per month or $100 per year,
- you must maintain this level of support to qualify,
- and, you must sign in using the PressPatron option on our login page.

Existing PressPatron Supporters who already meet these criteria automatically qualify for an ad-free experience.

Please note that ads will continue to be served onto our pages and will be visible if you don't sign in.


FAQs

If you have additional questions or need further support, please let us know.

I’m currently logged in and meet the ad-free criteria, but I am still seeing ads.

You will need to sign out and then log in with your PressPatron account. When you are logged in with a standard user account, the ad-free experience won't be triggered. Simply log in with your PressPatron account to verify your payment and activate your ad-free experience.

I did that but I am still seeing ads!

It is possible you don't qualify for the ad-free experience because your Support is below the minimum level required. That level is either $100 per year as a one-time or annual recurring commitment, or $10 per month recurring. If you currently Support us below these levels and want the ad-free experience you will need to update your PressPatron payment so that it meets the minimum thresholds.

How do I alter my Support to meet the threshold?

Sign into your PressPatron account here. Cancel your current Support by editing your payment to $0. Once this is done, you can edit your payment with your new desired Support level.

Come back to Interest and re-sign in to activate your new Supporter level.

Will my ad-free access expire?

Yes, when your Support ends. The best way to keep access is to support us on a recurring basis. If you supported us with a one-time annual arrangement you will need to remember to do so again before the one year is up. Monthly or annual recurring Support can be cancelled at any time. After cancelling, your ad-free access will end one year (for annual) or one month (for monthly) after your most recent qualifying payment.

I don't see display ads anymore but I do see other branding.

Our ad-free promise is only for display ads added to the page by an ad server. It does not block images that include branding, nor logos, nor featured rate creatives. It does not block any hard-coded content. These are needed to ensure our tables and other content remain readable and relevant.

 

 

 

We welcome your comments below. If you are not already registered, please register to comment.

Remember we welcome robust, respectful and insightful debate. We don't welcome abusive or defamatory comments and will de-register those repeatedly making such comments. Our current comment policy is here.

29 Comments

What has held me off parting my ways with any coin is your coverage of PMs. It comes across so subjective.

It gets (if anything) a <10 word summary in the breakfast briefing, a copy/paste of that for the afternoon review. This website is dismissive if prices go up, but we're idiots if the prices go down.

The fact that you cover Bitcoin in great detail while borderline neglecting PMs (there no mention in todays review) puts you at a huge disadvantage compared to your competitors, who want our money also.

People would rather have thorough news and read ads as opposed to no ads and some news.

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What are you referring to by PM? Precious metals?

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Yes.

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So what you're saying is that you like the content, but not some of the content, so you're choosing to pay for none of it?

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I don't know how you reached that conclusion based on my original comment.

Its the omission of important information, compared to other websites that is the issue. Im at a loss as to how an economics website can be so blasé to something that has had economic relevance since day zip, especially with what has gone on this year.

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Let the ads run. If Int.co gets paid to run ads for services I'll never purchase, all good. The ads constantly flicking up are a bit distracting but not that much I'll pay $100/an to not see them. I'd subscribe if there was an NZX commentary page regarding market movements, drivers, trends and themes though.

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Yes, the most annoying thing about the ads is that the page is sized to not include them, then when the ad loads everyone on the page flicks downwards to make up for the ad that has just appeared.

It'd be good if the page template could be adjusted to allow for the ad space, so that when the ad loads it didn't cause everything to be pushed down.

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Hook. Agree that more articles and commentary on equities would enhance. Understand why there has not been due to share investing being a minority sport but with the recent sharp spike in participation I'd have thought the interest is now there.

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I see this mornings comment stream on taxpayer funding of Air NZ has been removed? Did it descend in to anarchy or did the concurrent taxpayer funding of carbon zero and airlines cause heads to explode?

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The Govt is majority shareholder so it has an obligation, when the chips are down, to stump up. It's an often overlooked risk of shareholdings. If you actually go back and do the sums I think you'll find AIR has paid significantly more in Divy's to the Govt than the Govt just loaned them. Hitting AIR with such a punitive interest rate on the loans is IMO counter productive but it's a done deal now

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Thanks David,

Nice to get a small bonus for being a donating member. I hope a lot of people use this as the opportunity to justify a small contribution.

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Ditto officebound. My granny herald test $ was terrible, still got my Dad how to cook covering every page after & while logged in. Cancel. Appreciate your work DC. Enjoy the comments too, shaking my head at above (oh you don’t cover my pet project...precious darlings). All the best interest.co.nz team.

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I've unblocked my add blocker and goodness, these ads flashing everywhere are a pain. $120 a year to get rid of them. Yes, no.....nah.

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Agreed. I have absolutely no problem with unobtrusive ads and I often click on ads that are useful but I never click on annoying ads. Unfortunately the interest.co.nz ads are mostly very obtrusive and are what prompted me to install an ad blocker in the first place. Maybe the choice of ad provider is the problem here.

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The meat pie ad flicks over half the phone screen. Very annoying. Off to look up the news on Google.

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Hm. Existing one-off support that doesn't meet threshold. Mildly annoying. Oh well.

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It's goodbye from this username.

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And hullo from this one.

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Very cool - ad free!

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I will happily pay $100 to not see that horrible meat pie ad again!

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$10 per month --- mmm 2 cups of coffee per month ---- doesn't seem too bad..!

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The price of 2 cups of coffee per month could buy you a house!

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LOL

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So now we can't access any content even with my ad-blocker off? It wont allow me to get pass the login page

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I had a similar experience but don’t use an ad blocker. Turns out I had tracking protection enabled on firefox IOS. I had no idea that it blocked ads until I switched it off. Apologies to interest.co.nz for inadvertently denying you ad revenue all this time.

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I'm a supporter but haven't bothered to block ads. They are so much a normal part of online reading that they just become background noise which you hardly notice. There seems to me to be a failure of logic in objecting to either advertising or subscription when seeking to access online media.

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I don't have a problem with paying for a product if I see value. At this point I've learnt to mentally block out the ads for the most part, so don't really see a ton of value in paying to have them removed.

I would advise interest.co.nz to keep investing in their platform and in particular to build more/better community features. This place has the potential to be much more than just a financial news site, and more profitable as well.

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Not keen to pay, but reccomending they invest more..

I'm really glad I don't work in media, fickle customers as this and a few other comments show.

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Thanks interest.co team. A paltry $10 a month is excellent value ;)

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