Elders deliver a premium for contracted strong wool

Elders Primary Wool has at last delivered on its promise to pay a premium for contracted strong wool. Its Just Shorn brand, initially aims at  high end consumers in the US carpet market, and a small sample wool order with Californian manufacturer Fabrica International, was the first step to show farmers that premiums are achievable. Fabrica had agreed to pay farmers $1.30/kg Clean above the current market price although dimensions and conditions of the contract are not avaliable due to commercial sensitivity. Stuart Chapman, Elders chief executive, was hopeful further orders would follow and that they would endeavour to get as many farmers involved as possible.