The ANZ Roy Morgan NZ Consumer Confidence survey took a 16 point nosedive in February to 81.7, its lowest level since the survey began in 2004.
That's a lower reading than was recorded during the Global Financial Crisis and at the onset of the Covid-19 pandemic two years ago.
The nervous observation of widespread Covid-19 in the community was flagged as the key reason for the dramatic drop, and perceptions of current personal financial situations fell 14 points to -18%.
The Russian invasion of the Ukraine may have had some influence on confidence in the final week of February, but ANZ noted more responses occurred in the middle two weeks than the first and last weeks of the month, and the overall consumer confidence measure was fairly consistent across February.
This left Omicron in the spotlight as gun-shy consumers grappled with uncharted territory.
"This is the first time most New Zealanders have faced a significant chance of actually catching Covid-19. This month’s data looks grim, but there are undoubtedly some temporary impacts in there. Time will tell what the other side looks like, but we do know that Omicron is fast and furious, and will blow through relatively quickly," said Sharon Zollner, ANZ Chief Economist.
Households also felt it was a terrible time to buy a major household item, at -21, down 17 points.
The survey period was from Monday 31 January – 27 February (four weeks), with Roy Morgan surveying 1000 households by asking a series of questions about their financial position and New Zealand's economic conditions as a whole.
The diminished confidence comes amid a tough time for many households, as they are squeezed by high inflation, a climate of rising interest rates and surging petrol and grocery prices.
However, the survey showed inflation expectations little changed at 5.6%, with house price inflation expectations easing from 5.3% to 4.8%.
The response to each question (for example, do you think prices will go up or down), results in either a positive or negative number. When the responses to all questions are tallied and negative responses are subtracted from the positive, it results in the overall index figure for the month.
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