Keith Cooper

About

Keith Cooper is CEO of Silver Fern Farms.

Member for

11 years 6 months

Latest articles

The broader implications of the dairy cycle

Keith Cooper points out that farmers only want cost savings, are reluctant investors in brand building to create value. He says MIE should notice Fonterra's missteps

20th Aug 15, 9:17am

by Keith Cooper

Keith Cooper points out that farmers only want cost savings, are reluctant investors in brand building to create value. He says MIE should notice Fonterra's missteps

Tariffs, trade agreements, and PR

Keith Cooper is dismayed at the poor understanding of how tariff reduction works. He is also a red meat farmer who is concerned about the TPPA focus on dairy

6th Aug 15, 10:21am

by Keith Cooper

Keith Cooper is dismayed at the poor understanding of how tariff reduction works. He is also a red meat farmer who is concerned about the TPPA focus on dairy

Will it create lasting value?

Keith Cooper thinks what farmers say they want, and what they do when they make on farm decisions, conflict. That makes for an unstable prospect for co-op amalgamation

9th Jul 15, 3:58pm

by Keith Cooper

Keith Cooper thinks what farmers say they want, and what they do when they make on farm decisions, conflict. That makes for an unstable prospect for co-op amalgamation

The NZ meat industry - from the inside to the outside

Keith Cooper assesses the meat industry's marketing strategies, and explains why volumes shipped to China have changed so suddenly

23rd Jun 15, 4:53pm

by Keith Cooper

Keith Cooper assesses the meat industry's marketing strategies, and explains why volumes shipped to China have changed so suddenly

Fall in love with the problem; the solution will follow

Keith Cooper calls on all sections of the red meat sector to stay focused on creating value to capture consumer demand and get the best returns

23rd Apr 13, 1:32pm

by Keith Cooper

Keith Cooper calls on all sections of the red meat sector to stay focused on creating value to capture consumer demand and get the best returns

Timing, scale and a focus on the consumer key to red-meat’s future

Keith Cooper says structural change is no substitute for strategy. He wants an end-to-end strategy to create value within the red meat sector. Your view?

26th Feb 13, 3:30pm

by Keith Cooper

Keith Cooper says structural change is no substitute for strategy. He wants an end-to-end strategy to create value within the red meat sector. Your view?