About
Keith Cooper is CEO of Silver Fern Farms.
Keith Cooper
Latest articles
Keith Cooper points out that farmers only want cost savings, are reluctant investors in brand building to create value. He says MIE should notice Fonterra's missteps
20th Aug 15, 9:17am
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Keith Cooper points out that farmers only want cost savings, are reluctant investors in brand building to create value. He says MIE should notice Fonterra's missteps
Keith Cooper is dismayed at the poor understanding of how tariff reduction works. He is also a red meat farmer who is concerned about the TPPA focus on dairy
6th Aug 15, 10:21am
4
Keith Cooper is dismayed at the poor understanding of how tariff reduction works. He is also a red meat farmer who is concerned about the TPPA focus on dairy
Keith Cooper thinks what farmers say they want, and what they do when they make on farm decisions, conflict. That makes for an unstable prospect for co-op amalgamation
9th Jul 15, 3:58pm
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Keith Cooper thinks what farmers say they want, and what they do when they make on farm decisions, conflict. That makes for an unstable prospect for co-op amalgamation
Keith Cooper assesses the meat industry's marketing strategies, and explains why volumes shipped to China have changed so suddenly
23rd Jun 15, 4:53pm
1
Keith Cooper assesses the meat industry's marketing strategies, and explains why volumes shipped to China have changed so suddenly
Keith Cooper calls on all sections of the red meat sector to stay focused on creating value to capture consumer demand and get the best returns
23rd Apr 13, 1:32pm
Keith Cooper calls on all sections of the red meat sector to stay focused on creating value to capture consumer demand and get the best returns
Keith Cooper says structural change is no substitute for strategy. He wants an end-to-end strategy to create value within the red meat sector. Your view?
26th Feb 13, 3:30pm
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Keith Cooper says structural change is no substitute for strategy. He wants an end-to-end strategy to create value within the red meat sector. Your view?