About
Bruce Wills is the president of Federated Farmers. He is a Hawke’s Bay sheep and beef farmer and a former banker.
Bruce Wills
Latest articles
Bruce Wills reflects on his time as President of the Feds, the changes, the progress and the work still to do
9th Jul 14, 4:12pm
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Bruce Wills reflects on his time as President of the Feds, the changes, the progress and the work still to do
Bruce Wills says the Greens policy of wanting to penalise farmers for being the world’s most carbon efficient seems an odd policy position
8th Jun 14, 7:30am
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Bruce Wills says the Greens policy of wanting to penalise farmers for being the world’s most carbon efficient seems an odd policy position
Bruce Wills bristles at the attacks on current farming success and their plans to push forward with modernisation and productivity
21st May 14, 10:13am
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Bruce Wills bristles at the attacks on current farming success and their plans to push forward with modernisation and productivity
Bruce Wills bemoans the loss of tools to fight imported pests and worries we are losing the fight - all to assuage urban sensibilities who aren't in the frontline battling them
29th Apr 14, 10:22am
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Bruce Wills bemoans the loss of tools to fight imported pests and worries we are losing the fight - all to assuage urban sensibilities who aren't in the frontline battling them
Bruce Wills finds an example where big export contributors are being milked to fund populist domestic policies. He doesn't recommend such policies for New Zealand
9th Apr 14, 8:55am
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Bruce Wills finds an example where big export contributors are being milked to fund populist domestic policies. He doesn't recommend such policies for New Zealand
It's war on the farm as aphids invade, wasps swarm, and it will most likely will be won by ... native ladybirds, says Bruce Wills
20th Mar 14, 11:11am
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It's war on the farm as aphids invade, wasps swarm, and it will most likely will be won by ... native ladybirds, says Bruce Wills
Bruce Wills explains how Federated Farmers achieves its influence on rural issues in the political arena and why online access has cross-party appeal
1st Feb 14, 9:56am
Bruce Wills explains how Federated Farmers achieves its influence on rural issues in the political arena and why online access has cross-party appeal
Bruce Wills sees encouraging progress on a number of fronts based on science, market research, and sector strategies
1st Jan 14, 10:39am
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Bruce Wills sees encouraging progress on a number of fronts based on science, market research, and sector strategies
Bruce Wills has greetings and four wishes for the new year
19th Dec 13, 3:02pm
Bruce Wills has greetings and four wishes for the new year
Bruce Wills reviews a year of advocacy by Federated Farmers, and where the focus will be in the coming year
20th Nov 13, 11:58am
Bruce Wills reviews a year of advocacy by Federated Farmers, and where the focus will be in the coming year
Bruce Wills looks forward with some optimism for provincial New Zealand; says they may be 'back in the game' following some big decisions
6th Nov 13, 3:24pm
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Bruce Wills looks forward with some optimism for provincial New Zealand; says they may be 'back in the game' following some big decisions
Bruce Wills wonders why it is not an issue when cities store water to cover dry periods but some see it as a threat when rural NZ does
1st Nov 13, 11:38am
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Bruce Wills wonders why it is not an issue when cities store water to cover dry periods but some see it as a threat when rural NZ does
Bruce Wills calls for big changes to the way we vote in local body elections; wants an online option, with the polls open for one day only
23rd Oct 13, 11:19am
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Bruce Wills calls for big changes to the way we vote in local body elections; wants an online option, with the polls open for one day only
Storing rain water which makes so much sense, the IPCC report included it notes Bruce Wills. NZ pasture farming makes us agriculture's leader
11th Oct 13, 12:44pm
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Storing rain water which makes so much sense, the IPCC report included it notes Bruce Wills. NZ pasture farming makes us agriculture's leader
The TPP is a matter of when and not if, Bruce Wills says. 'The more you engage it makes the world a smaller and safer place'
8th Oct 13, 12:07pm
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The TPP is a matter of when and not if, Bruce Wills says. 'The more you engage it makes the world a smaller and safer place'
Bruce Wills wants to see 'collaboratively designed policy', and central govt paying for 90% of roading costs
10th Sep 13, 9:31am
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Bruce Wills wants to see 'collaboratively designed policy', and central govt paying for 90% of roading costs
Bruce Wills objects to the gleeful way some NZers delight in smearing Fonterra and losing all perspective on the tainting issue
28th Aug 13, 4:14pm
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Bruce Wills objects to the gleeful way some NZers delight in smearing Fonterra and losing all perspective on the tainting issue
Bruce Wills says making more of our biological advantages, in all of their guises, is vital to advancing our economy
22nd Aug 13, 5:01pm
Bruce Wills says making more of our biological advantages, in all of their guises, is vital to advancing our economy
Bruce Wills says we must prove to customers that our high standards are more than words. Critical self-examination and then action, will go a long, long way
14th Aug 13, 6:35pm
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Bruce Wills says we must prove to customers that our high standards are more than words. Critical self-examination and then action, will go a long, long way
Bruce Wills wants to change the model from one-world-class-city to having world class towns and cities
28th Jul 13, 12:58pm
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Bruce Wills wants to change the model from one-world-class-city to having world class towns and cities
Bruce Wills says Green Dairying works when the formula is Councils+Farmers+Community = Results
15th Jul 13, 11:12am
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Bruce Wills says Green Dairying works when the formula is Councils+Farmers+Community = Results
Bruce Wills delivers an optimistic view of the future for the rural sector at the Federated Farmers conference. You agree?
5th Jul 13, 5:12pm
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Bruce Wills delivers an optimistic view of the future for the rural sector at the Federated Farmers conference. You agree?
Bruce Wills says sophisticated agriculture with innovation at its centre will become tomorrow’s economic backbone
1st Jul 13, 10:51am
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Bruce Wills says sophisticated agriculture with innovation at its centre will become tomorrow’s economic backbone
Bruce Wills notes that our farming practices are lauded by communities half a world away, but only seen as a 'milch cow' by local councils
10th Jun 13, 5:24pm
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Bruce Wills notes that our farming practices are lauded by communities half a world away, but only seen as a 'milch cow' by local councils
Bruce Wills says farmers have no problem taking responsibility when something goes wrong, but that should apply to bureaucrats too
1st Jun 13, 2:40pm
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Bruce Wills says farmers have no problem taking responsibility when something goes wrong, but that should apply to bureaucrats too