Red meat sector reformers turn their attention to the culture change component needed to succeed

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Federated Farmers Meat and Fibre will follow up on a positive meeting with the Meat Industry Excellence Group (MIE) with a discussion on reform and farmer behaviour at its 2013 conference in Ashburton next month.

“MIE gave us an update on where they are at and some of the changes they are working on,” Federated Farmers Meat & Fibre chairperson Jeanette Maxwell said.

“We had a highly constructive conversation around meat industry issues and many areas of alignment emerged."

“Both organisations realise they have much in common and want to achieve the same goals. In the next couple of weeks there will be a lot more information to emerge from MIE."

“Federated Farmers is continuing to work with MIE to secure a strong future for what is a vitally important industry for New Zealand farmers.  Only yesterday, did the Ministry for Primary Industries forecast that exports of meat, wool, hides and skins could hit $6.37 billion by June 2017."

“The future of the meat sector will be a big point of discussion at Federated Farmers Meat and Fibre conference in Ashburton over 3 - 4 July."

“We will be looking at the results of Federation’s Farmer Behaviour survey and discuss its findings."

“We are also holding a panel session on the afternoon of 3 July focused on ‘culture change’ for the meat industry."

“The panellists are Reese Hart who has worked in the meat industry, Doug Leeder on what it took to get Fonterra, Massey University’s Professor Hamish Gow on the survey and the meat industry as well as Dr Michelle Shields on behaviour change."

“We will also have an update from MIE itself."

“If farmers want to share this opportunity, facilitated by farmer, All Black and Radio LiveSport host, Richard Loe, then you are welcome.  You can register by calling either 0800 327 646 or by registering here,” Mrs Maxwell concluded.