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Big vote for weight control product

Rural News
Big vote for weight control product

The development of innovative discoveries from our agricultural products is one way to add value to dairy commodities and keep prices earned at sustainable levels. The wool industry is also looking at new and innovative uses as it strives to increase the price of the source product.

A milk that helps control a persons weight, a product that reduces ageing ,and an immunity advancer are the top 3 scientific discoveries supported by delegates at the World Dairy Summit.

This Summit has been supported by a record number of delegates reinforcing New Zealands place in in the dairy world.

Intensive agricultures enviromental imprint is the main issue, as the world strives to feed the growing population and production grows to meet it.

A milk that helps control people's weight, a product that reduces visible signs of ageing and an immunity enhancer are the top three breakthrough discoveries most sought after by the world's dairy industry. About 42 per cent of participants at yesterday's opening day of global dairying's premier event, the World Dairy Summit, in Auckland, voted in support of a weight management product as the most likely to send their sales through the roof. Eighteen per cent supported a product that puts the brakes on ageing signs, and 13 per cent opted for an immune system enhancer. A product to treat cancer was also further down the list reports Stuff.

A record 2200 people from 66 countries and all areas of dairying from processing and sales to science and technology are attending the annual international summit this week. Another question on the likely price for a tonne of whole milk powder this time next year drew the conclusion US$3500 – about today's price level – from a large slice of the audience.

The responses were sought during a major afternoon forum featuring seven of the world's dairying leaders, including Fonterra's chief executive, Andrew Ferrier, the head of European dairy giant FrieslandCampina, Cees 't Hart and Chinese dairy industry leader Alex Chu of Hong Kong's Dah Chong Hong Holdings.

The summit is held under the banner of the International Dairy Federation, a 107-year-old Brussels-based alliance of global stakeholders, which today represents 86 per cent of the world's milk production. With global demand for dairy foods expected to increase 50 per cent within 10 years and double by 2050, the sustainability of the sector – ensuring food security by lifting productivity with minimum impact on the environment – is "the defining issue of our time", IDF leaders said.

Leaders' forum member Jacqueline Pieters, Rabobank's dairy global sector head, said world dairying was heading for 2.5 per cent annual growth, with developing markets China, India and Brazil the main drivers of demand.  Those countries would need to increase imports to keep up with consumer demand for protein, which was good news for New Zealand, she said.

 

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4 Comments

Well that must feel great, like peeing in your pants on a cold day.

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You enjoy doing that too ! Ssssssshhhhhhhh , Andrewj , it'll remain our little secret .

A milk to reduce weight / A milk to delay aging / A milk with an immune advancer .............. So nothing that we really need then  ;  you know ,  like a milk that gives politician's commonsense , humbleness , and honesty ?

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Spins like a dairy industry press release. Source unacknowledged implies?

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They forgot to mention that good old Sanlu is back

 

http://www.telegraph.co.uk/news/worldnews/asia/china/8122073/Father-of-…

 

 

Sales of yogurt and cheese, which traditionally induce disgust among most Chinese, also soared, despite the fact that genetically almost 90 per cent of Chinese adults are lactose-intolerant. A study by the Chinese Academy of Preventative Medicine in 1999, carried out before the boom, found that 40 per cent of children between three and five years old were lacking in lactase, the enzyme needed to digest milk. That rose to 88 per cent by the time children hit 13. However, the pro-milk message was spelt out again in 2006, 

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