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NZ banks' half-year advertising spend falls, led lower by ASB

Business
NZ banks' half-year advertising spend falls, led lower by ASB
<a href="http://www.shutterstock.com/">Image sourced from Shutterstock.com</a>

By Gareth Vaughan

Bank advertising spending fell 14% during the first-half of 2014, dragged lower by a big fall in spending from ASB, according to rate card figures from Nielsen AIS.

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