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Another great readership month cements our preeminent place in explaining the economy to Kiwis

Personal Finance / analysis
Another great readership month cements our preeminent place in explaining the economy to Kiwis
Boy blows trumpet
Source: 123rf.com Copyright: vishark

It’s time for us to blow our own trumpet.

And to thank you for your support.

Our August 2022 readership was very strong, our best-ever for an August.

And (apart from the extraordinary March/April/May 2020 in the early days of the pandemic) August 2022 was one of our best ever for any month. Better still, it is building on a series of strong months, now a growing period of great reader engagement for interest.co.nz.

Your readership energises our team.

And those of you who Support us via PressPatron are our special heroes.

But this is not a call for Support. Rather it is a report back to readers, that you are among a growing band, now a very large community.

We see our role to explain the economy to New Zealanders. We are focused on that.

We are not distracted by the demographic of readers that comment, as entertaining and enlightening as they can be. Our body of readers are across the board, with about half under 45 yrs. And we are reporting on how the economy affects everyone.

Thank you for your support. And for your feedback.

We welcome your comments below. If you are not already registered, please register to comment.

Remember we welcome robust, respectful and insightful debate. We don't welcome abusive or defamatory comments and will de-register those repeatedly making such comments. Our current comment policy is here.

33 Comments

I come here as much for the comments as anything else.  A strength of this website is the lack of censorship, and the generally free expression of challenging views. Well done!

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Yes, apart from anything covid related of course.  The government narrative cannot be questioned.

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At least we are allowed to call Politicians muppets now!!!

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DC brilliant site! And the comments are really the icing with some very, very good discussions. 

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You run an excellent site David. I have now signed up for the annual support subscription. I particularly enjoy the articles from Keith W and his take on all things rural. Well done to all the writers and contributors for making this such an informative site.  

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Good to have Bernard back : we've had alot of fun & enlightenment with the hickeysterical Bernie over the years .... missing Jenee , but ... 

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Well done team. 4 million unique readers last year shows that there must be quite a few from overseas keeping tabs on NZ.

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Actually, you can't extrapolate 'unique' from a-month to a-year. Unique-in-a-year over the past 12 months was about 3.3 mln and given many readers access our content on more than one device, we reckon about 2.7 mln people come at least one in a year. About 90% are NZ-based. Still, that is more than half the New Zealand adult population.

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Yes that number makes more sense thanks. It's still an impressive number. 

I arrived at 4 million by adding all the age brackets of unique visitors for the year, but I double counted one age bracket. Muppet. 

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Not to worry, you can use it as a math joke with your Accountant mates :)

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well done...hours of entertainment

I have a question for David....ever had any legal pressure to reveal who made a post ?

the recent zuru case was an eye opener

just interested

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No, never. But we are well prepared with the best legal advice. But not sure I want to be in Crikey's situation.

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Trade sale or IPO?

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It's great that New Zealand a news site making financing interesting to such a wide range of readers and attracting so many interesting people to write for it.

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Even this article has some parabolic graphs. Sign of the time.

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Yes, congratulations a really good site. I am not a member of the “financial community” and have found this site a wealth of information. I am educating myself slowly with daily reading, often the comments are the most educational. I am now feeling better equiped to ( try to ) plan my finances; keeping an eye on RBNZ, govt and international pressures. I got caught in the pandemic not understanding how loose monetary policy had been set, that won’t happen again.

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Nice. Age group readership is more widely spread than I thought it would be, but I guess younger people are far more savvy using the internet to be educated/informed.

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Many thanks for a diverse & interesting range of articles, opinions & views with a robust & entertaining comment community (you know who you are ;)).

I've let my subscription to Tony Alexander lapse this year so I can support you better.

 

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Congrats! Excellent focused articles about a broad range of topics. The comments are informative and a strength to the site and readership as well. Well done.

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Well deserved David and team.

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Best site for news by far in NZ.

No censorship, free and well meaning debate with little dishonest debate. The only news site in NZ which provides that and it is why you attract such high quality people.

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Impressive that you got your 2022-08 reporting period stats so quickly.

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Straight out of Google Analytics. We track them daily overall, and have them 'live' on an office screen on our newsroom wall.

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Would be interesting to see this graph overlaid with WFH numbers (of which I'm a huge fan, of course, since I'm doing that as I add this comment).

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You guys have created a good place for discussions at the coalface of economic reality.

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Thanks for all the work put in.

Good to see Interest the least left leaning  - though the coverage of Uffindell and not Sharma was fairly revealing. https://mediabias.co.nz/

Perhaps pieces from Nordhaus, McKitrick, Curry, Pielke Jr. etc to temper the relentless, but lucrative, net zero doomosphere clickbait?

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Ditto congrats to interest.co.nz.

Pielke Jr. is one of my favourite academics.  Really current, full of links in evidence, interesting (and varied) topics. He's taking sabbatical leave and is trying to support the leave via subscriptions to his blog.  Would be a really worthwhile consideration. 

https://rogerpielkejr.com/

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Wow, and there you have it, independent academics walking back the political climate hustle. All without funding or a media voice.

Congrats to Interest btw, wonderful platform.

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I love his byline: AN UNDISCIPLINED ACADEMIC.

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I'm listening to his podcast now, how the Climate lobby have removed plausibility as a factor when making forecasts. The forecasts in RCP 8.5 assume 33,000 new coal fired power plants globally, there are currently 6,000 - so an increase of >500%. Almost certain not to eventuate.

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Nice to know I am considered a special hero by supporting the site with regular modest contributions through PressPatron. More people should do this and bask in the glory.

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Interested to know how you collect/know the age band data? From memory you don't ask for age in the sign up process which would be one way to collect it.

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