RaboPlus, Rabobank's online savings and investment service provider, will change its name to RaboDirect from August 15.
The bank says all operations will continue as normal with the only changes customers should notice being the new name and website address - RaboDirect.co.nz.
"As RaboDirect you can expect to see much more of us," the bank told customers.
"Look out for our new campaign in September with some special offers you won't want to miss. We also have a number of other initiatives planned, which we'll let you know about over the coming months."
The name change follows a review by Rabobank, which will see the group's direct banks in New Zealand, Australia and Ireland all operating under the same brand name.
Rabobank said all money deposited with RaboDirect will be reinvested into the local food and agriculture sector through Rabobank's 30 New Zealand branches. Providing savings accounts, term deposits and managed funds services, RaboPlus is designed to complement customers' core banking arrangements.
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