New car sales were weak in December. In fact, at just 7,209 they were the lowest since 2015 for a December month.
That means for all of 2024, just 87,571 new passenger cars were sold in the year, the lowest annual level since the pandemic interruptions. And prior to that since 2014.
Most sales in 2023 were NEVs (new energy vehicles, a set that includes EVs, plug-in hybrids, and independent petrol hybrids). But in a sinking market in 2024, internal combustion engined cars (ICE) reclaimed their majority.
| calendar ... | 2024 | share | 2023 | share |
| % | % | |||
| ICE | 46,318 | 52.9 | 51,279 | 46.3 |
| Electric-only cars (BEV) | 6,351 | 7.3 | 21,049 | 19.0 |
| Plug-in hybrids (PHEV) | 2,929 | 3.3 | 8,994 | 8.1 |
| Petrol hybrids (HEV) | 31,973 | 36.5 | 29,353 | 26.5 |
| Total new car sales | 87,571 | 100 | 110,675 | 100 |
It has been a year of substantial shifts as buyers seemed to shift away from full EVs, even plug-in hybrids, in favour of petrol hybrids if they wanted a NEV. Petrol hybrids were the only category to grow market share in 2024. ICE vehicles sales fell, but not by as much as the overall market.
Of course, the key distinguishing feature of 2024 was the ending of the Clear Car Discount subsidy by the taxpayer which was available until December 2023.
However, without the subsidy, the year ended with rising demand for petrol hybrids, driving the NEV category to more than a 60% share of the weak December market. Buyers do seem to be shifting to NEVs without the need for taxpayer incentives.

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