Jobs portal Seek says the number of jobs advertised during April fell by 4% from February, while job ad numbers are down 30% year-on-year.
For the 12 months to April, every region across New Zealand reported a significant plummet in job advertisements.
The West Coast reported the biggest job ad decline, down 54% from April 2023. Wellington wasn’t far behind with job ads slumping 44% from a year earlier.
Other regions that suffered big job ads falls in April were in the Tasman, where they fell 41% in comparison to the corresponding period a year ago.
Auckland reported a 29% drop and Canterbury job ads were down 25%.
On a month-on-month basis, job ads fell 4% overall, with West Coast job ad numbers down the most, falling 36%.
Other regions hit hard were Marlborough job ads, which fell 23%, while job ads in Gisborne decreased by 21%.
Seek New Zealand manager Rob Clark said the public holidays bookending the month was likely a major contributor to the hiring slowdown and drop in job ad volumes during April.
“Consumer services roles saw the largest decline in April, with demand for hospitality and tourism workers down 21% from March,” he said.
“The downward trend is not across the board, however, with ad volumes in engineering, education & training and insurance & superannuation increasing month-on-month.”
In April, the insurance & superannuation sector saw a 17% increase in advertising volumes, compared to education & training experiencing a 2% rise.
'Incredibly difficult for candidates to stand out'
Seek also tracks applications per job ad, but there’s a one-month lag in the data they’ve recorded.
The jobs portal reported the number of applications per job ad increased by 5% in March, bringing it to 96% higher than March 2023 which Seek said already marked historically elevated levels.
“Applications per job ad jumped 5% in March, driving competition among candidates to even greater peaks. In industries such as manufacturing, transport & logistics, retail & consumer products and community services & development, applications per jobs have more than doubled over the past year, which can make it incredibly difficult for candidates to stand out,” Clark said.
Seek’s report showed the job application increases hadn’t been experienced in every industry as the hospitality & tourism and retail & consumer product job ad categories saw job application numbers slump 14% and 2% respectively.
Unemployment
At the beginning of May, the official unemployment rate climbed to 4.3% in the March quarter from 4%, which just exceeded the Reserve Bank’s expectations.
Unemployment has ticked up since its record lows of 3.2% in the December 2021 and March 2022 quarters. Statistics NZ said over the March year, unemployment rose by 31,000 to 134,000, while total underutilisation rose 75,000 to 355,000.
The total employment rate was 68.4% in March. That’s down from 69% in the December quarter and down from 69.7% in March 2023.
The employment rate last peaked at 69.8% in June 2023.
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