Taste Pure Nature
With the origin branding initiative, Taste Pure Nature, to be shifted back to the meat exporters, there are questions about whether the momentum will be sustained, or just in some markets
15th Jul 24, 11:21am
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With the origin branding initiative, Taste Pure Nature, to be shifted back to the meat exporters, there are questions about whether the momentum will be sustained, or just in some markets
Angus Kebbell sets out the case for why farmers must support their industry bodies - a seat at the table, and a willingness to engage and influence the inevitable compromises will always beat partisan disengagement
20th May 23, 10:15am
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Angus Kebbell sets out the case for why farmers must support their industry bodies - a seat at the table, and a willingness to engage and influence the inevitable compromises will always beat partisan disengagement
Angus Kebbell talks to Karl Dean about dairy farming, the pressures and the positives after a year like no other. The dairy industry is now a key component of the growing beef industry
12th Dec 20, 10:08am
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Angus Kebbell talks to Karl Dean about dairy farming, the pressures and the positives after a year like no other. The dairy industry is now a key component of the growing beef industry
Brand cooperation is having a major impact, with the ultimate prize of New Zealand red meat being successfully promoted to the world as a high value, healthy and sustainable protein now a realistic prospect
23rd Jun 20, 8:47am
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Brand cooperation is having a major impact, with the ultimate prize of New Zealand red meat being successfully promoted to the world as a high value, healthy and sustainable protein now a realistic prospect
Allan Barber sees a new decade with an unprecedented set of challenges which some farmers may decide they can’t handle. Others will welcome the challenge and have a strong desire to prove they can thrive
29th Jan 20, 10:12am
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Allan Barber sees a new decade with an unprecedented set of challenges which some farmers may decide they can’t handle. Others will welcome the challenge and have a strong desire to prove they can thrive
A laser focus on one key test market for an important new meat origin brand has the support of farmers and processors, targeting high income conscious foodies
17th Apr 19, 1:49pm
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A laser focus on one key test market for an important new meat origin brand has the support of farmers and processors, targeting high income conscious foodies
Almost half of all farms are in the Farm Assurance Programme, with early signs both farmers and processors are pleased with the rollout. The project is an essential tool in support of Taste Pure Nature
28th Feb 19, 10:04am
Almost half of all farms are in the Farm Assurance Programme, with early signs both farmers and processors are pleased with the rollout. The project is an essential tool in support of Taste Pure Nature
Allan Barber reports the 'Taste Pure Nature' brand is almost ready to roll out in two key California cities, and Shanghai. The target is the conscious foodie consumer group; the goal is sustained up-sized returns
10th Nov 18, 9:57am
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Allan Barber reports the 'Taste Pure Nature' brand is almost ready to roll out in two key California cities, and Shanghai. The target is the conscious foodie consumer group; the goal is sustained up-sized returns
Both farmers and the red meat processing industry enthusiastically support the work developing an origin brand, supporting and developing higher environmental credentials
27th Jun 18, 7:02am
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Both farmers and the red meat processing industry enthusiastically support the work developing an origin brand, supporting and developing higher environmental credentials